Hyères’ Festival of Fashion and Photography

Hyeres HyXXXI Ekroth Jurmu Vartiaien

The International Festival of Fashion and Photography at Hyères isn’t well-known outside the fashion world but it’s  a pretty major event offering exhibitions, fashion shows, music, and workshops.  It also gives the opportunity to 10 young fashion designers and 10 photographers the chance to win some life-changing prizes; here’s what you need to know:

Hyeres HyXXXI Kurosawa Mukai

  • The festival was founded in 1987 by Jean-Pierre Blanc and is now in its 31st year
  • Hyères, where the festival is held, is the oldest resort on the French Riviera and is in the department of Var in the PACA (Provence, Alps, and Côte d’Azur) region
  • The Festival is held at Villa Noailles, which is an early modernist villa designed by architect Robert Mallet-Stevens in the 1920’s.  It is also known for its triangular cubist garden designed by Gabriel GuevrekianHyeres-HYXXXI-Svart-Tominaga
  • Felipe Oliveira Baptista the now creative manager at Lacoste and member of the Chambre Syndicale de la Haute Couture won the competition over 10 years ago and credited it for launching his career.  New creative director at Yves Saint Laurent Anthony Vaccarello is also a former winner of the competition, taking the grand Prix in 2006.
  • The jury this year includes Julien Dossena, Creative Director at Paco Rabanne, designer Pierre Hardy, Tomoko Ogura, Fashion Director at Barneys New York and Nicole Phelps fashion critic and founder of Style.com, now Vogue Runway.
  • You can attend the festival by applying for a professional or press pass. There is also the opportunity to apply for public tickets to the fashion shows which go online for just a couple of days, each day has a specific time frame for each fashion show.  As the tickets are free they’re literally snapped up in seconds.


Hyeres HyXXXI Kinoshita Kung

  • The design contestants have the opportunity to win prizes of grants of up to 15,000€, collaborative projects with Chanel’s Métiers d’art and invited by Mercedes-Benz to showcase their collection at Berlin Fashion Week, to name but a few of the prizes.
  • Chanel, LVMH, and Chloé are some of the festivals biggest sponsors
  • All exhibitions which this year includes an exhibition by Paco Rabanne are free and open until the end of May (except Mondays and Tuesdays after May 2nd) so if you’re visiting the South of France and a fashion and art lover put this on your ‘must-do’ list.
Hyeres HyXXXI Boned Daguin
The 31st International Festival of Fashion and Photography in Hyères is on April 22-25th 2016.  For more information on Hyères check out the website here

Images via Première Vision

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