After months of rumblings about a Balmain x L’Oreal Paris collaboration, we finally get to see the first pictures before the official launch.
The exclusive range is a 12 shade lipstick collection due to be launched in selective outlets in early September.
The advertising campaign sees designer and creative director, Oliver Rousteing heading his #balmainarmy. Oliver’s army of models includes Lara Stone, Doutzen Kroes, Soo Joo Park and Maria Borges each of which wears a shade from the lipstick collection. The collection is broken down into three tribes indicated by the color of the packaging of the lipstick. Each one represents a Balmain tribe, Rock, Couture, and Glamazon.
Here are a few more photos of what we can expect. Tell us in the comments below if you like what you see of the collection so far? Do you think you will buy one of the lipsticks or is it just another overrated collaboration to persuade us to part with our well-earnt pennies?
Here are some other beauty products by Balmain we can’t wait to try
Photos courtesy of L’Oreal Paris | Elle Magazine